Branding – Communication – Print – Digital – Space
The Bayview Ascent
A premium residential development by the Nandu river in Haikou, Hainan.
The logo is inspired by the movement of river and gestures of large leaves in tropical climate. Each letter and character, both in English and Chinese, has been meticulously crafted to mimic the natural curves of nature.
A premium residential development by the Nandu river in Haikou, Hainan.
The logo is inspired by the movement of river and gestures of large leaves in tropical climate. Each letter and character, both in English and Chinese, has been meticulously crafted to mimic the natural curves of nature.
Team
Account Director – Sandy Sze
Creative Director – Elaine Fok & Spancer Deng
Senior Designer – Claudia Chan
Creative Director – Elaine Fok & Spancer Deng
Senior Designer – Claudia Chan
Studio – Eunice Chan
Work created at Spectra
The logotype is designed to mimic the curves of nature — the posture of leaves and the gesture of water.
The colour palette has been inspired by its brand story and the geography of Haikou, in particular its ocean and rivers, accompanied with a set of topographic inspired river pattern.
